15+ years shipping products people love.
Product leader with experience building products in gaming, AI/ML, and large platforms reaching billions of users
Led product strategy at top companies
Apple
PlayStation
Google
YouTube
Eventbrite
TechCrunch
- 15 years
- leading product teams — twenty years total working in tech
- 30 + products
- launched across mobile, web and hardware
- 11 patents
- filed in ML personalization
Hardware and software, built across gaming, AI and ML, events, media, music, and advertising.
How I work
Building successful products is a team sport. Great products aren't built in silos—they're built on shared context, objective data, and relentless customer empathy. My approach to product management is to create clarity out of complexity and build momentum through genuine consensus.
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I start by helping everyone see the bigger picture. I bring the right stakeholders into the room, lay out the broader strategic context so we can zoom out, see where we're going and have honest conversation about how we get there together. Everyone leaves feeling like they own the vision.
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I let facts guide the room. By grounding strategy in solid data and research, I remove ego and guesswork, shifting discussions from opinion-driven debates to actionable resolution.
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I champion the real problem. I advocate relentlessly for the needs of end users and partners, keeping their stated pain points at the center of every product decision. By deeply understanding their real problems, I ensure the team always maintains a clear, unshakeable North Star.
Selected work
All work →
Apple
Launching the Games app globally at WWDC 2025
Three years from concept to public launch across iPhone, iPad and Mac — announced at WWDC in June 2025, shipped to everyone that September, with the go-to-market campaign and the developer story built alongside it.
Announced at WWDC in June 2025; shipped September 15, 2025 with iOS 26, iPadOS 26 and macOS Tahoe 26
Apple
Sales and limited-time deals in the Games app
The first time developers could merchandise a sale inside the App Store ecosystem — discovery for limited-time deals, built into the Games app rather than bolted onto it.
Launched July 2026
Sony PlayStation
Game Help: knowing what a player is stuck on
98% of players get stuck at least once a year, and 65% walk away from a game each month because of it. Game Help put a sub-minute answer inside the console, without leaving the game or spoiling it.
35% lift in game completion
Eventbrite
Self-service for events at real scale
The first integrated software-and-hardware solution Eventbrite could hand to an organiser running an event for 200,000 people, with nobody from Eventbrite in the room.
Supported events up to 200,000 attendees
Work experience
Full history →-
Apple
2022 — 2026
Senior Product Manager — Apple Games app, GameKit, Game Center, App Store
Took the Apple Games app from concept to global launch on iOS and macOS, and owned the go-to-market alongside it.
- Product lead for the Apple Games app, GameKit, and the Games category on the App Store
- Took the Games app from concept to global launch on iOS and macOS — announced at WWDC June 2025, shipped September 15, 2025
- Led AI-assisted prototyping and development, and shipped AI-powered personalization across the experience
- Led the global GTM strategy, including the WWDC announcement and a multi-channel marketing campaign
- Public spokesperson for Apple’s gaming platform — large developer events, consumer press events and media tours
- Scaled developer adoption through strategic partnerships, marketing sites, recorded tutorials, case studies and technical documentation
- Shipped Sales & Offers in 2026 — the first time developers could merchandise a sale inside the App Store ecosystem
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Sony PlayStation
2017 — 2022
Senior Product Manager — PS5 Player Engagement & ML Innovation
Built machine-learning systems that understood what a player was stuck on, then put the right help in front of them.
- Product lead for PS5 player engagement and ML innovation, running a strategy group focused on AI/ML-driven personalized gaming
- Launched Game Help, a patented ML system trained on game telemetry — 35% lift in game completion
- Launched Spoiler Block, patented media-object binding — 30% lift in platform video consumption, 50% in content sharing
- 11 patents filed in ML personalization and media-object binding, matching content to player state and recognising in-game objects inside shared media
- Managed a team of 10 specialized creators building the fallback content system that kept Game Help supporting 75% of platform MAUs
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Eventbrite
2016 — 2017
Senior Product Manager
Launched the first self-service, integrated software and hardware solution for running large-scale events — up to 200,000 attendees.
- Took the first self-service, integrated software and hardware solution for large-scale events from concept to launch
- Supported events of up to 200,000 attendees
- Shipped a suite of web tools, mobile app features, and industry-leading RFID wristband hardware
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TechCrunch
2015 — 2016
Head of Mobile Products
Relaunched the app to over a million downloads, and built the matchmaking tool that made Disrupt’s startup–investor meetings work.
- Launched the redesigned TechCrunch and Engadget apps — over 1M downloads
- Shipped the Disrupt conference app
- Built the Disrupt matchmaking tool — 4× lift in startup–investor meetings
- Shipped chatbots for TechCrunch and Engadget
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Smule
2014 — 2015
Product Manager
Led the Sing! karaoke app and built its push notification platform.
- Led the Sing! karaoke app
- Built a push notification platform and a social news feed
- Retention up 25%
- App Store rating from 3.3 to 4.2
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Little Bear Labs
2012 — 2014
Founder & CEO, Creative Director
Founded an advertising agency and built a suite of tools for optimizing Google and Facebook campaigns.
- $300K+ in ad spend under management
- Built a suite of tools for optimizing Google and Facebook campaigns
- DirecTV, Jitterbug, RingCentral, Windstream
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Google
2006 — 2012
Product Specialist — AdWords and YouTube
Six years across AdWords and YouTube, four roles, and a habit of building the tool instead of doing the work twice.
- Product Specialist, 2011–2012 — built AdWords features earning $5M+ in attributed annual revenue
- Creative Marketing Manager, YouTube, 2010 — designed 15 custom channel experiences for name-brand clients using augmented reality, image recognition, social-graph integration and data visualization: $8M in sales and 35M pageviews
- Analytical Lead, 2008–2009 — SEM for large consumer and enterprise technology clients; beat revenue growth targets by 14% quarter over quarter
- Account Manager, 2006–2008 — campaigns, ad copy, bid strategy, and in-person training for Googlers and clients
- Mobile site-builder tool built with engineering — 30% revenue increase in mobile ad sales
- Automated reporting and forecasting tool saving 1,000+ person-hours a month
What my peers have said
Mischa brings sharp strategic thinking and a highly collaborative mindset. He has a rare ability to clarify complexity and navigate the ambiguity that naturally comes with launching a new product. He consistently helped the team focus on the right problems, align around clear direction, and turn insights from early research into thoughtful product decisions.
Sonja WaskanDesign Manager, AppleWorked with Mischa on the Games appHis ability to bring clarity and focus around complex subjects is a breath of fresh air. I am comfortable putting Mischa in front of groups of business leaders, partners, engineers or players. He inspires confidence because he does the footwork ahead of time to ensure he understands the topics of the discussion in depth.
David LutzDirector, Commercial Experience, PlayStationSenior to Mischa at PlayStationMischa has an impressive ability to gather diverse perspectives into plans of action. He throws himself into opportunities to learn new technologies and areas of the business. He does whatever it takes to support his team — in our case helping out with provisioning hardware, staffing music festivals, and testing new software for his products as early as possible.
Nick PopoffDirector of Engineering, EventbriteSenior to Mischa at EventbriteMischa won’t shy away from a tough problem, and will always be analyzing it from different angles to come up with creative solutions collaboratively with the team. Not only that, he will work hard at executing the plan, from facilitating discussions between stakeholders to resolving issues to validating the data.
Jeannie YangVP of Product, SmuleSenior to Mischa at SmuleMischa is a team player and is always willing to help others out. Mischa is a creative problem solver — he generates unique ideas to solve complex problems. Mischa digs deep into data. He uses his analytical rigor, combined with creative intuition, to bring new insight to the table.
Paul CollinsSenior Manager, GoogleManaged Mischa directly at GoogleMischa is incredibly smart, very thoughtful, proactive, and customer-focused. He’s a great product manager and a pleasure to work with.
Noah HarrisEngineering Manager, EventbriteWorked with Mischa on the same team