Work Archived

Little Bear Labs

“Making big things from small beginnings.”

Founder & CEO  ·  2012 — 2014  ·  $300K+ in ad spend under management

An advertising agency built on a simple pitch: hiring us is like hiring your own team of Google insiders. Six years inside Google immediately beforehand, no commission-based fees, and a suite of in-house tools for optimizing Google and Facebook campaigns. The site is retired — this is what it was.

Clients

  • DirecTV
  • Jitterbug
  • RingCentral
  • Windstream

What clients said

  • Our partnership with Mischa is the most valuable we have ever had with Google or any other partner.

    Erich ZCMO, RingCentral
  • His approach not only helped grow our revenue 5-fold, it has changed the way we approach the digital landscape outside of Google products.

    Andrew PSearch Engine Marketing Manager, Jitterbug
  • Mischa’s competitive insights and quick turnaround time to our requests graduated him from ordinary ‘Google representative’ to ‘strategic partner.’

    Elizabeth GSenior Search Strategist, Windstream
  • Mischa is a creative marketing mind dedicated to helping his partners find more business and solve problems using outside-the-box solutions.

    Brandon CDigital Marketing Strategist, DirecTV

The pitch, in its own words

everything is pawsible

Not only are there no limits to the sales we can help you acquire, but also you have complete control to stop and start any of your campaigns with us at any time. We do not work on commission, and only want what is best for your business.

total trans-bear-ancy

Applying rigorous analysis and AdWords expertise, we track your advertising effectiveness down to the dollar, and share weekly reports you can understand.

Quoted verbatim from the original site. The puns are load-bearing.

What the work was

Search and display advertising, AdWords strategy, video production, and a suite of internal tools for optimizing Google and Facebook campaigns. The public portfolio was almost entirely video, split between commercials — including for Google's own small-business products — and a run of music videos.

The differentiator was structural rather than creative. No commission on media spend, so there was no incentive to inflate budgets; clients could pause any campaign at any time; and reporting was weekly and written to be understood rather than to impress.

Alongside the client work came two years of writing about where mobile advertising was heading — the archive below. Read in 2026, the striking thing is how much of it was directionally right and how early.

The writing, 2013–2014

13 posts