Writing
Words, mostly about advertising and attention.
Below, alongside anything newer, is the Little Bear Labs archive: everything I published there between 2013 and 2014, rescued before that site was retired. It's a snapshot of what the mobile advertising argument looked like at the time — some of it holds up better than I expected.
2014
1 post2013
12 posts- Content is king...only if it's actionable Little Bear Labs
- Online video boosts conversions - Your competitors already know this Little Bear Labs
- Mobile apps revenue growing 4x in 5 yrs. Are you ready? Little Bear Labs
- Don't waste money on ignored TV ad views Little Bear Labs
- New Google Tool Helps You Track Mobile Actions Across Devices Little Bear Labs
- 70% view mobile ads as "invitations" not "invasions" Little Bear Labs
- Mobile ads go boldly where no newspaper goes anymore Little Bear Labs
- Mobile advertising is becoming more performance-driven Little Bear Labs
- Ad Agency launches cutting-edge 'Dummy Targeting' Little Bear Labs
- Correlation Between Twitter Ads and TV Ratings Little Bear Labs
- Moving TV ad dollars to digital increases reach Little Bear Labs
- The best video ads are 15-sec long Little Bear Labs