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Moving TV ad dollars to digital increases reach
- Categories: TV ads, Online marketing, Online advertising, Digital marketing
According to a new study published by Nielsen and the International Advertising Bureau, moving your advertising dollars from TV to digital increases reach without increasing spend. Are you considering advertising online, but think TV gets you more eyeballs? Think again…
Consider having us build out campaigns to complement your TV ad messaging for maximum effectiveness.
http://www.adweek.com/news/advertising-branding/iab-youre-not-spending-enough-digital-147519